Photographer Resources

Why Everyone Needs a CRM Software

January 18, 2022

When I first started my business, I tried to make it as “legit” as I could right away. But what I found was that the process of keeping track of contracts and invoices and payments and expenses and emails and everything else that comes with running a business. No one was talking about how to actually manage the business that I was trying to grow.

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CRM, kathleen curto

When I first started my business, I tried to make it as “legit” as I could right away. I got a business license, opened a business bank account, built a website (that looked a LOT different than my current one), and started booking clients. But what I found was that the process of keeping track of contracts and invoices and payments and expenses and emails and everything else that comes with running a business. No one was talking about how to actually manage the business that I was trying to grow. I quickly sank to survival mode when all I wanted to do was thrive. CRM software was the answer I never knew I needed.

That’s when I found Honeybook. And when I say it changed my entire business, it’s an understatement. Everyone needs a system like Honeybook.

Honeybook is a client relationship management (CRM) software that keeps your business together and professional. For every client, I create a new project that keeps their emails, contract, questionnaire, and payments all in one spot!

But CRMs don’t stop there.

With a system like Honeybook, you’re able to create email templates, automations, manage your calendar, track and categorize all of your expenses, create automations, and even track your time. There’s honestly so much more that CRMs allow you to do, but more than anything – they allow you to spend time doing what you love and less on the things you don’t.

What could you do for your business if you spent less time tracking down contracts and payment? What if you didn’t have to write the same email every time someone inquired about a session? What if you just had to hit “export” when you did your taxes every year?

Could you spend that time being CREATIVE? Would you be able to spend more time with your kids? Could you actually book more clients because you can spend more time doting on them with the experience you can provide? And the result of all of that – more income and more freedom. What could be better?

There are several different CRM software systems out there – Honeybook, Dubsado, Sprout Studio, ShootQ, and many more. Many of them offer free trials, so don’t be afraid to check out a few to see what works for you!

I signed up for Honeybook on December 21, 2016, and it was the single best decision I made to help streamline my business. I honestly don’t know where I would be without it.

If you’re interested in Honeybook, they’re offering 40% off your first month! Go check them out and get your business off the ground! I promise you won’t regret it.

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I'm Kathleen, your new friend, storyteller, and cheerleader.

Once upon a time, I was a classroom teacher. But after moving from Chicago to California, I switched gears and turned my love of photography into a business! Now I'm combining the two and loving every second of it!

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