Photographer Resources

Why Create a Brand, Not a Business

January 24, 2023

Whether you started your business years ago or haven’t finally made that leap into entrepreneurship, one of the most important lessons to be learned is that you should create a brand, not a business. But what does that mean, and why is it so important? What is a business? It’s important to understand the difference […]

ten tips for flying with babies and toddlers
The Sleep Routine that changed my life
What Every Photographer Should Know about adoption photography
Now Trending:
I'm KAthleen!

I'm your resident photographer and educator. This page is full of helpful resources, tips & tricks, and a whole lot of coziness. To read more about me and my love of cats and Harry Potter, click here!

hello,

Ready to Schedule Your Dream Photo Session?

send me a note

I'm here to help you make your dreams a reality! Let's talk about your ideas!

Whether you started your business years ago or haven’t finally made that leap into entrepreneurship, one of the most important lessons to be learned is that you should create a brand, not a business. But what does that mean, and why is it so important?

What is a business?

It’s important to understand the difference between these two concepts. A business is the service or product that you provide. So for me, it’s my photography. The actual process of me doing the emailing, photographing, editing, and gallery delivering. That’s my business. It’s a service I provide and something that I truly love and want to continue to grow. But it’s not my brand.

What is a brand?

Your brand is how people connect with you. It’s how you market to others to help them get to know you. It’s the emotional response that people feel when they come across your business and what sets you apart from other businesses that provide the same services. This can be done through colors, imagery, and an overall strategy to make people truly remember you.

Why a brand is more effective than a business?

djfksdf

How can you create a brand from your current business?

+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

I'm Kathleen, your new friend, storyteller, and cheerleader.

Once upon a time, I was a classroom teacher. But after moving from Chicago to California, I switched gears and turned my love of photography into a business! Now I'm combining the two and loving every second of it!

more about me

hey there!

What to Wear to Your Family Photo Session

check it out

blog post

Tips and Tricks for a Stress-Free Wedding

read it

blog post

 Top Resources

Get My FREE Lightroom Mobile Preset

Photos are a reflection of your vision, and I'm here to help you bring that vision to life! Use my free preset and start creating to your heart's content! 

Free guide

Lightroom Mobile Preset

Storytelling is my passion. It is my greatest honor to help you tell your story and preserve your legacy.

Home
services
About
offerings
blog

follow along 
on Instagram:

SEND ME A NOTE >

GET ON THE LIST >

@kathleencurto >

© kathleen cuerto 2021

podcast
photography